Hair loss - prevent hair breakage

our Hair Deserves a Good Night Sleep

A SimpleCASE satin hair care pillowcase helps minimize hair breakage and moisture loss.

Springfield Gardens, NY May 10, 2004 -- Celebrating a successful year, Basix and Beyond announces the anniversary of the successful launching of its flagship product, a SimpleCASE. Since its debut at the Regional Black Expo held at New York Citys Jacob Javits Center in June 2003, the satin hair care pillowcase has remained a featured top seller to beauty salon and spa patrons interested in extending the life of their hairstyles.

A SimpleCASE aids in the revitalization of damaged hair and minimizes frictional Alopecia (al-lo-pee-shah) the abnormal loss of the hair root and hair shaft from the hair follicle. One of the characteristics of cotton pillowcases is its absorbency drawing moisture from the hair. Cotton pillowcases can also be abrasive causing hairs to catch and break off a few strands at a time.

Sharon Prendergast, Owner and Creative Director of The Basix and Beyond, has continued to educate consumers about the hair damage phenomena that can occur while you sleep. Ms. Prendergast states, In order for hair to be its healthiest, certain elements must be present. Two of those elements are air and moisture.

While sleeping on a satin pillowcase is not a new concept, the potential benefits of sleeping on a SimpleCASE are the retention of the natural oils of the hair and an increase in the hairs ability to breathe. Salon professionals recommend clients wrap their hair at night with a silk or satin scarf. The use of a SimpleCASE is an additional carefree step in effective daily hair maintenance.

The 20-inch by 30-inch satin pillowcase is made of 100% Venus polyester satin. The best woven hair care product available worldwide comes in white with a distinctive three quarter inch tailored band. A SimpleCASE fits standard to queensize pillows and is machine washable. During the summer months, a SimpleCASE is a must have travel companion.

An Anniversary Present
In celebration and gratitude, Basix and Beyond offers customers who order a SimpleCASE now thorough July 31, 2004 two free monogrammed initials on their pillowcase.

Founded in 1996 by Sharon Prendergast, The Basix and Beyond develops and manufacturers affordable, unique beauty and lifestyle products. A SimpleCASE can be purchased through hair salons, specialty boutiques and spa gift shops or at www.satinhaircare.com.

For more information about a SimpleCASETM contact Sharon Prendergast at (917) 364-4469.